A science-backed, tried and tested method, design thinking will help you solve problems ranging from what data to show in your dashboard to how to set up a method library for your design team.
The key is finding the biggest assumptions trough research, then testing the most promising solutions with actual users. Fostering a deep understanding and providing hands on tools for quickly iterating until you get it right, design thinking helps take the risk out of your development cycle and deliver a product people will actually want to use.
"A wonderful product solving the wrong problem will fail
(Design Thinking framework adapted from nngroup.com)
I wanted to be an inventer when I grew up.
I actually think I've come pretty close.
I've been trained as a physical product designer and I've been working as an interaction designer for over 10 years. In over 50 long and short term projects I've thought of solutions for amongst others quantum computing, cocoa sustainability, medical aids, lending & leasing and online TV.
What keeps me going is a curiosity, a drive to find out how the world works, how things relate to eachother and then to find the one thing we can do to make it even better.
Research, vision and concept for a new real-estate agent dashboard
Part of redesigning the Philips Intranet according to new brand guidelines
Interaction design for the tomtom speed cameras app
Seasonal christmas campagne pages for this large chain of Dutch supermarkets
Design sprint to kickstart the redesign of the admarket seller analytics tool